Perhaps the most remarkable feat of the animal agriculture industry is the distance at which it has kept the public from its massive killing apparatus. Despite the fact that hundreds of millions of animals are slaughtered every single day for their meat in this country, most of us have never witnessed a single instance of this violence.
The non-profit organization Animal Equality aims to change this, with the help of virtual reality. In its new VR documentary film called Factory Farm, which is part of its iAnimal project, the organization’s cofounder Jose Valle leads viewers through the final moments in the lives of several pigs in a factory farm and slaughterhouse in Mexico. The film made its public debut at the Sundance Film Festival in Park City, Utah, earlier this month.
