WELCOME to Laika Magazine, the brand-new vegan lifestyle quarterly! We are so thrilled to share the Premier Issue with you, our lovely readers. Chock-full of exclusive content and beautiful original photography, it has something for anyone who is excited about compelling and multi-faceted subject matter. Inside, you will find profiles on fascinating individuals like Ruby Roth, whose ground-breaking children’s books have sparked minds young and old, and the innovative Leanne Mai-Ly Hilgart, whose fashion house Vaute Couture is reinventing ethical and sustainable style. We dig deep with thought-provoking and uncompromising reports and essays from lauded authors such as James McWilliams — whose writing in publications around the world continues to push the envelope. We are committed to underscoring the dignity and individuality of animals, as demonstrated in this issue’s stunning feature The Survivors, photographed by Sasha Bezzubov.
The secret is out
Of course, we also showcase the most vibrant and inventive discoveries in everything from food, to beauty, to accessories. Not bound by geography, we take you on an eclectic tour of European vegan culture. And that’s just for starters! With each issue, our aim will be to foster an environment where creativity and compassion seamlessly come together.

During the month of December, 10% of all sales from single issues (both print and digital) will be donated to Farm Sanctuary’s Emergency Rescue Fund. Farm Sanctuary is an incredible organization that has for decades tirelessly spoken out on behalf of farm animals and has given them refuge at its sanctuaries in New York and California. Supporting their Emergency Rescue Fund helps them to continue their vital work.
Beauty break through
This site will be a lively and inspiring companion to the magazine, bringing loads of extras and behind-the-scenes goodies from every issue, as well as new and original content. We hope you enjoy the Premier Issue!